The Obama campaign has been slipping in polls throughout July and August. It's no coincidence that this coincides with Karl Rove's protege, Steve Schmidt, took over John McCain's campaign. Here's ten things Obama's camp needs to start doing immediately if they don't want to blow this election the same way that Gore did in 2000 and Kerry especially did in 2004.
1. ATTACK JOHN McCAIN - In the last two months, McCain has accused Obama of everything from treason to being unpatriotic, a celebrity and a tax-crazy liberal. The only person who has really responded to these ridiculous charges is Keith Olbermann and that doesn't really work. Obama doesn't only need to hit back, he needs to hit first and hard..
2. SPEND MONEY ON ADS - Obama has been raising tons more money than McCain, but McCain is out-spending Obama in numerous battleground states. Run ads and start running them. Go negative. It's easy and effective.
3. NEVER STOP COMPARING McCAIN TO BUSH - Show shots of Bush hugging McCain. Show pictures of McCain hosting a birthday party for a giddy Bush the day after Katrina hit. Show how McCain supported Bush 90% of the time. Keep saying it over and over and over again.
4. ENOUGH WITH HILLARY AND BILL CLINTON - Why is the Obama camp giving such a big role to two people who continue to this day to undermine the entire Obama campaign? Hillary continues to provoke her supporters (See P.U.M.A., aka Party Unity My Ass). Bill Clinton continues to praise McCain more than Obama. These two do not want Obama to win the Presidency. How much do you want to bet that neither one of them will truly speak highly about Obama at the Democratic Convention? My guess is that both Hillary and Bill will only talk about themselves and how great they and their supporters are.
5. POINT OUT McCAIN'S WEALTH - He has 9 house, one of which he failed to pay taxes on. He is worth millions of dollars. He thinks you have to be worth over $5million to be considered rich. He obviously does not get what it means to be middle class.
6. POINT OUT McCAIN'S AFFAIR - Yes it is a low blow, but you know that if roles were reveresed, he would use it against Obama.
7. POINT OUT THAT McCAIN HAS BROKEN THE CAMPAIGN FINANCE LAW HE WROTE - Not only is McCain a flip-flopper, not only did he break a law that he wrote, but his actions are criminal! Hit him hard on this.
8. ATTACK McCAIN ON OFF SHORE DRILLING - Spend time in Florida, Georgia, South Carolina, Alabama, Mississippi and Louisiana and attack McCain's plan for off-shore oil drilling.
9. REGISTER 20 MILLION NEW VOTERS - Spend more money than you have, but their are roughly 150 million Americans who are still not registered to vote. If you can get a something like 20 million of them to vote, you can win.
10. ATTACK McCAIN'S WAR RECORD - Every veteran group gave Obama much better grades than they gave McCain. Obama took the lead on the GI Bill, on fixing VA hospitals and on numerous other veteran issues. McCain voted against all these issues. Hit his base and hit him hard.
Obama needs to stay positive while incorporating a negative slant on McCain. This could have and should have been a civil debate between two candidates with completely different views on policy, but McCain has realized he can't win doing that. Since McCain enlisted the disgusting Schmidt to run his campaign, the rules have changed. McCain is now leading in some national polls. If Obama wants to win, he needs to get on the new field the Schmidt laid out.