I fell into the music industry back in 2005. Here's what I've learned thus far:
1. Bands should never take promotional photos in front of a brick wall, or in a desolate industrial yard.
2. Be extremely nice and patient with the sound technician at every radio show, club performance, tv spot, etc.
3. Stay away from cocaine, if you want to make relevant music in your 30s and 40s.
4. Rehearse at least 3 times every week. Once = hobby. Twice = amateur. Three times = hungry professional.
5. Do not listen to FM radio.......ever!
6. Stay away from people who use the phrase "this is industry standard".
7. When a potential licensing gig comes through, high-ball the company. This lets them know that you aren't a chump. They will meet you half-way.
8. When you "finish" a song in the recording studio, spend another week on it. It can always get better. Play it for your friends before you sell it to the public. Keep track of their reactions.
9. A good font is crucial.
10. Don't sign anything with any manager ever. Find somebody who will work with you, and just pay them their 15-20% share. Both parties should be able to move on when they want to. Once he/she makes you $100,000 in a year, definitely keep them. Give this person a raise while you're at!
11. Never be a part of any genre or trend.
12. Listen to Motown.
13. Don't talk between songs while you're onstage, unless you have something entertaining to say.
14. Never believe your own hype.
15. Be nice. Always.
16. Treat your band well, even if you are the "lead friggin' singer".
17. Make sure everybody is paid equally for performances, merchandise, royalties, etc. If you wrote the song, keep your publishing rights. You'll make your cash there.
18. Talk to the fans, but don't get too close.
19. Be nice to interviewers and people writing about your band. Don't give them too much information either.
20. Sometimes......just lie!








